diff --git a/Makefile.am b/Makefile.am
index 4c10bd37bcd320309aaf268abea4db24155f6ba9..063556c7acfc439f0d1f61c4fd0e5acbe752ff67 100644
--- a/Makefile.am
+++ b/Makefile.am
@@ -834,6 +834,7 @@ release: dist-with-updated-version
 	  image=`$(top_builddir)/pre-inst-env						\
 	    guix system disk-image							\
 	    --file-system-type=iso9660							\
+	    --label="GUIX_$${system}_$(VERSION)"						\
             --system=$$system --fallback						\
 	    gnu/system/install.scm` ;							\
 	  if [ ! -f "$$image" ] ; then							\