diff --git a/guix/scripts/deploy.scm b/guix/scripts/deploy.scm
index 6a67985c8b5271652c83fa1d8586d2865c394be0..329de411430a674161500c308e4b3ba6cc1745fe 100644
--- a/guix/scripts/deploy.scm
+++ b/guix/scripts/deploy.scm
@@ -94,7 +94,7 @@ (define (handle-argument arg result)
                         (machine-display-name machine))
                   (parameterize ((%graft? (assq-ref opts 'graft?)))
                     (guard (c ((message-condition? c)
-                               (report-error (G_ "failed to deploy ~a: '~a'~%")
+                               (report-error (G_ "failed to deploy ~a: ~a~%")
                                              (machine-display-name machine)
                                              (condition-message c)))
                               ((deploy-error? c)