build, package: Add `--fallback' option.

* guix/scripts/build.scm (%options, show-help): Add `--fallback'.
  (guix-build): Call `set-build-options' with #:fallback?.
* guix/scripts/package.scm (%options, show-help): Add `--fallback'.
  (guix-package): Call `set-build-options' with #:fallback?.
* doc/guix.texi (Invoking guix package, Invoking guix build): Document
  `--fallback'.